TY  - GEN
AU  - XARDEL
TI  - Stratégies et marketing direct
T2  - Manager
SN  - 2-7042-1195-7
PY  - 1988///
CY  - Paris
PB  - McGraw-Hill
KW  - Marketing
KW  - Entreprise
KW  - ECONOMIE
KW  - MARKETING
N2  - Index
ER  -